How to Get in the Head of Your Target Market with Advanced Email Marketing Analytics
Advanced email marketing analytics.
It’s a mouthful.
And, honestly, kind of a turnoff.
I’m as “data-driven” as the next guy, but “advanced” and “analytics” in the same phrase sounds exhausting.
So let me approach this topic of “advanced email marketing analytics” from a different angle.
Have you ever felt like your email marketing is lacking a certain something?
Maybe you’ve looked at other companies with awesome email strategies. You try to reverse engineer their process, but you can’t figure it out.
You go through the motions. You create emails. You add graphics. You do what you’re supposed to do.
And you get mediocre results.
Not terrible. Just ordinary.
And you feel a little underwhelmed or bored with it.
If you feel this way, you’re not alone.
Countless other businesses feel this way about their marketing efforts.
Email marketing is often touted as “the most effective” and the “highest ROI.”
At the same time, it’s considered to be relatively easy.
It’s just email, right?
Well, that’s the thing.
It’s not “just email.”
As I’ve researched the email marketing methods of e-commerce companies, I see a disturbing trend.
These businesses are neglecting their email analytics.
Look, I understand. Analytics can be confusing. And just getting the data you need can be frustrating. Plus, it takes time to turn those raw numbers into real-world tactics.
I get it, but email analytics is what businesses need to turn their humdrum email campaigns into door-busting sales.
Analytics and metrics hold a lot of power, but few people take the time to master them.
It’s not always easy to track down the necessary analytics and turn that raw data into concrete information that can help you improve your email marketing.
But while it’s not easy, it will reward you.
Being able to dig into your analytics will put you ahead of your competitors and kickstart your email marketing. Simply put, if you’ve wanted to do some serious, pro-level email marketing, analytics need to be your best friend.
To enhance your performance, you need to think beyond simple numbers like open rate or click-through rate.
You have to take a look at analytics that shows you specific types of information that reflect how your audience interacts with your emails.
In this article, we’ll take a look at the type of data you need to be familiar with and discuss how you can use that to step up your email marketing.