How We Increased Engagement for Our Onboarding Emails by 1213.3% (and How You Can Too)

When we first started with email automation a little over a year ago, we had no idea what we were doing.

And this was the look on our faces when we saw the results of our first email onboarding workflow:

Truth be told, our open rates were above the average 20.95% for SaaS, but our click-through rates were hovering around 1%.

It was heartbreaking. Our emails were getting opened, but once people read them — nothing.

With our list growing exponentially and only a fragment of our subscribers converting into customers, we knew we needed to improve. And we needed to do it — fast.

Translation: we were missing out on TONS of potential revenue (maybe you can relate?)

We went through two optimization processes (the first one not generating the results we were hoping for), before finding a way to increase our email engagement (while still delivering value to our subscribers).

Here are the results:

• Our open rates went from 26.6% to an average of 40.54%…
• …and our click-through rates went from 1.2% to an average of 15.76 — with one onboarding email sequence having an open rate of 87.5% and a click-through rate of 29.27%

That’s a 52.41% increase in open rates and 1213.3% increase in click-throughs.

Today, I’ll reveal the exact strategy we used, including the exact emails we’re sending, and how you can do the same.

But first:

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