Skyrocket Your E-Commerce Conversions with These 7 Actionable Google Analytics Reports
There’s no lack of analytics platforms these days.
A search for “web analytics” generates 264 million results.
You can get data and create reports on practically anything under the sun.
But at the end of the day, there’s one platform that stands out above all others.
Unsurprisingly, it’s Google Analytics.
In fact, 59.48 percent of the top 10k sites on the Internet are using Google Analytics.
I like to think of it as the universal analytics platform. It’s what seemingly everyone is using.
Since its inception back in 2005, Google Analytics has undergone a lot of changes and has gotten a heck of a lot more sophisticated with its reporting over the years.
And this has been a godsend for e-commerce business owners.
By examining the right data, you can get an in-depth snapshot of how your site is performing and what needs tweaking.
Whether you’re just looking at the surface level or digging down really deep, it’s all there.
In turn, you can make highly informed decisions based on concrete data rather than mere hunches.
But for it to truly be practical and actionable, you need to know which reports to focus on.
With that being said, here are some of the top Google Analytics reports you should be using to make your e-commerce business run like a well-oiled machine.
