Stop Losing Visitors: How to Accelerate Your Page Loading Time (for E-Commerce)
Published in
2 min readNov 27, 2017
Shoppers are getting more impatient by the year.
In the 1990s, users were willing to wait up to eight seconds for a page to load. By 2010, 57% of respondents said they would leave a site after waiting only three seconds.
Today, your e-commerce store needs to load in under three seconds, otherwise, research shows that 40% of your traffic will leave without ever looking at a single product.
Loading time doesn’t just matter to humans, it’s also important for search engines.
Page load time is a major ranking factor in 2017. In fact, Google recently announced they expect a page to load within 2 seconds.
This post covers 4 easy ways to improve the loading time of your site today. These strategies will help you:
- Figure out what your loading time is right now and how to improve it.
- Make more sales by keeping customers on your site longer.
- Understand what e-commerce customers expect from the stores they visit online and how to make sure you’re hitting the mark.
Let’s dive in.
