The Art of the Welcome Email Series: How to Delight New Subscribers
You’ve got a brand new subscriber.
Your email list is growing.
For a brief moment, someone decided to zone out everybody else on the Internet, and give you their attention.
You may not realize it but…
This is a big deal.
When someone opts into your email list, that’s their very first transaction with your business.
It matters as much as a sale.
That email address is currency.
So where do you go from there?
First, understand that new subscribers are genuinely interested in your business.
They trust you enough to invite you into their inbox.
They’re zealous about your brand and what you offer.
This is why your welcome email series is one of the most crucial pieces of content that you’ll ever create.
Why bother with welcome emails?
A welcome email sequence is a group of emails that are sent to your subscribers when they just opt into your list.
It’s your chance to make a stellar first impression.
Your only job at this stage is to get subscribers hooked on you and what you stand for.
This is where you’ll…
- Introduce yourself
- Tell your brand story
- Reinforce the benefits of being subscribed to your list
- Emphasize why you differ from your competitors
- Set expectations for your relationship moving forward
- Segment your new subscribers
That’s a tall order, right?
In a sense, yes.
It’s why I don’t recommend a single welcome email.
One email is not enough real estate to achieve the level of indoctrination that is required.
I know indoctrination sounds like a very surgical concept.
It’s not.
In truth, having the best welcome email isn’t about copying others. Rather it’s about getting subscribers so acquainted with your brand story that they can almost recite your value proposition.
It takes careful planning to deliver an email sequence which achieves that.
How to plan your welcome email strategy
There are a few steps in this process.
Let’s dive right in.
