Video Marketing for Speaking Businesses: Key Trends, Statistics, and Results
Whether you’re a coach, industry expert, or make a living speaking on the conference or events circuit, you’ll no doubt have been moving your business online in 2020.
As more event managers are scouting speakers online, video marketing is vital if you want to build a successful speaking business.
After all, if your entire business is based around what you say and how you conduct yourself on stage, it’s understandable that customers will want to see you in action before they book you.
Marketing on YouTube
According to a survey conducted by Google, 65% of people use YouTube to help them solve a problem. With YouTube averaging around 5 million views every single day, it’s one of the best places to host videos when you’re marketing yourself.
While YouTube is a great place to host clips of previous speaking engagements, statistics like this show that to perform well, creating videos where you answer questions or help a user with a problem they’re having. And, of course, the most valuable problem to address is helping potential customers find a speaker for their event or a coach to guide them.
Video Marketing for Websites
Your professional website is 53 times more likely to rank on the first page of Google if it features video, which means you’ll get more eyes on your homepage, landing page, or portfolio. And, with landing page videos increasing your conversion rate by an estimated 80%, video marketing is one of the most powerful tools you can use to get more bookings using your website alone.
At Slice, our video snippets and captioning service can help you to create an engaging and inspiring video portfolio that showcases your speaking talent. Not only is having a video portfolio amazing for your website’s SEO, but it can elevate your social media presence and help connect you with event managers and customers who are looking for speakers with your skillset.
Social Media Video Marketing
Facebook is one of the biggest social media platforms for marketing, so you’ll be pleased to know that video promotions are now just as popular as photo promotions, with Facebook racking up over 8 billion video views every day. Video is also more shareable, as videos are shared an estimated 1200% more than text and photos combined.
With this in mind, sharing video snippets of previous speaking engagements, uploading videos answering questions, and short vlogs sharing your opinion on industry topics can be a great way to increase social media engagement and demonstrate your speaking talents across a variety of different platforms.
With many conferences moving online, event managers are looking for speakers that can hold a virtual audience’s attention, and uploading videos to social media is a great way to demonstrate this. You can also share videos that talk about important social topics that fit your niche to cement yourself as a thought leader in your sphere, which is a valuable asset that many customers will be looking for when booking speakers.
Have you already used videos in your marketing strategy? Leave a comment below with your experience & tips!
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