Generic investor pitch presentation flow

Here is a story flow that I end up using often for investor pitches of my clients:

• Good idea
• Once, there was a situation
• Something changes/changed
• This creates an opportunity/problem
• It’s not easy to solve it
• Enter [company]
• It’s clever
• It’s different from the competition and alternatives
• Good business
• Market: lots of (potential) users
• Market: lots of dollars
• Profitable: Unit economics work, company economics work (when company reaches scale)
• Good startup business
• Product/feature pipeline is doable
• Sales & marketing strategy is doable
• Good company
• Team knows what they are doing
• Traction shows that things are gaining momentum
• Good deal (often not covered in a presentation)
• Board configuration
• Deal terms