Overdoing the animations

Jan Schultink
SlideMagic
Published in
1 min readJan 12, 2016

This animation (GIF alert) shows the distribution of music sales over time. Wait a few seconds and you see the pie chart changing for multiple years. This data can be represented much better by a series of stacked column charts. The animation takes too long, and the audience does not have the overview of all the years.

[caption id=”” align=”alignnone” width=”496.0"]

I copied this image from a Tweet that did not include the reference to the source.

I copied this image from a Tweet that did not include the reference to the source.[/caption]

There are other problems as well with this chart, gradients, standard Microsoft Office colours, drop shadows, small data labels, and ambiguous labelling (“Internet”, “mobile”, “video”, etc.).

--

--

Jan Schultink
SlideMagic

Founder of business presentation app SlideMagic. Professional presentation designer.