How To Use An Infographic Template To Create An Infographic?
With the fast-moving, digital world that we live in, nobody has the time to read lengthy content. It comes as no surprise then, that marketers recognize the importance of infographics in mobilizing audiences and funneling sales. In fact, the use of infographics in B2B marketing rose by 67% in 2020. To add to this, the highly competitive environment demands quick decision-making and strategy implementation. B2B, as well as B2C marketers, rely on infographic templates to roll out relevant campaigns in order to grab the eyeballs.
Using an infographic template is easy — just pick a design and edit it. The thinking behind choosing a particular infographic template can make or break your campaigns. In this age of variety and some amazingly creative people, finding quality templates is not that hard either. Let’s dive into how you can use the right infographic template to come up with a stunning design.
Choosing An Infographic Template
To understand which of the different types of infographic templates is the right fit for you, there are certain steps to follow:
- Identify your audience and try to understand how they function and behave. It is crucial to look deeper into what the current market trends are — what kinds of things people go for. For example, India is going through a phase where people are more likely to purchase products and services from purpose-driven brands.
- Gather relevant data and pain points in the market. Research work should be done for previous time periods as well as current time periods.
- If you lack designing skills, go for an infographic template that is easy to manipulate.
Once you have all these things done and dusted, it is time to choose the right infographic template that suits your needs.
Types Of Infographic Templates
Comparative Infographic Templates
These types of infographic templates may look like pros and cons lists. They are great if you want to compare your services or products to another or maybe highlight the importance of something over another. Comparative infographic templates are not ideal for showing numerical data but can be tweaked to fit into that bracket as well.
Story Infographic Templates
Go for these if you want to elaborate a user journey through an application or a digital platform. Alternatively, story infographic templates can also be used for offline marketing campaigns (but in a simpler design) to explain how an offline service/product caters to its customers.
Chronological Templates
Chronological infographics are great for explaining a timeline of events — the history of your business, how a product came to be, a celebrity’s journey to success — it can be anything. Infographics that depict timelines need to be designed carefully though because they tend to take a lot of space which can be visually unappealing.
Data Visualization Templates
Graphs, charts, bars, etc. are the original infographics and have their use cases beyond the scope of marketing. Data visualization Infographic template cues heavily rely on data and can be hard for laymen to understand. If you are using graphs and charts for marketing purposes, then it is better to go for simple data representation.
Media Heavy Templates
Infographic templates that use images and GIFs can prove to be the ace in your hand. Just make sure that you don’t overdo it with the images — a busy design is a bad design. Clutter is a big turn-off for viewers and can ward off healthy business prospects.
Downloading Infographic Templates
Infographic templates, as aforementioned, are easy to come by. You can download them from the internet for free or for a small amount. They are easy to import into widely used software such as Adobe Photoshop, Microsoft PowerPoint, and Adobe Illustrator. The choice of software depends on your designing skills and the purpose of designing the infographic in the first place. If you need them for a corporate meeting, go for a PowerPoint presentation. If you want it up on a billboard, go for Photoshop — as simple as that!
Tips For Editing Infographic Templates
Now that you have the design with you, imported, and ready to be customized, there are certain things that might come in handy.
- A catchy title goes a long way. Use something that will ensure a second glance.
- Use typography (fonts) to your advantage — for a gimmicky product, you can use Comics Sans but for a serious infographic, go for something like Times New Roman.
- Size matters! The way you depict your text is important — A larger text will be read first, then the slightly smaller one. Use this trick to make the viewer see what you want them to see.
- Colors need to be relevant as well. A royal purple coupled with brown is ideal for a furniture company but is a big no-no for a soft drink infographic.
- Your infographic template needs to be easy to understand. This is crucial in determining its success.
- Also, provide a reference to the sources from which you get your data. It is wise to use a footer in your infographics just for this purpose. The footer can also include the brand logo or your own signature (in the appropriate circumstances).
Conclusion
The importance of a well-designed infographic is no secret. In fact, based on a study, 49% of marketers say that it is crucial to use visual cues in campaigns. 19% of them go as far as suggesting that a campaign is entirely useless without an infographic. Having said that, marketing is just a small area where infographics are used. They can be used for educational purposes and for business meetings as well. Infographic templates make the job easier for you — whether you are a teacher, a salesperson, an entrepreneur, or a digital marketer.
