TOP Creative Trends For Mobile Gaming Ads
Why creativity is a MUST for your gaming ads?
The game market is growing every year: it’s expected to hit $300 billion by 2025. Consequently, there is a boost in the number of players — this figure is going to rise to over three billion gamers by 2023.
It has become a challenge to attract more and more users to your mobile games. Today almost all game producers, both small and big ones, are taking advantage of AdTech platforms. AdTech solutions, even the most common ones like Facebook and Google’s platforms, became rather sophisticated. They offer a fancy variety of smart options from automated placement choice and auto advanced audience matching to dynamic content or language optimization.
As an AI is now able to do the majority of simple optimizing in your ad account, you have the time to concentrate on more top-notch ideas for your ad activity.
Creativity as your competitive advantage
AI is making all ad accounts more or less equal, but you still have a chance to stand out and to poach some of the gamers to your side. Creativity is an asset that makes you unique and different.
Let’s look at some numbers to prove that the importance of being creative in your ads is not exaggerated. According to one of the analysis, 49% of sales lift from advertising is due to the creative while only 22% is for the size of the audience. What’s more impressive is that the right targeting influences only 9% of the sales boost.
Another research by Ipsos shows that 75% of an ad’s ability to leave brand-linked memories is due to its creativity.
But don’t think that data doesn’t mean anything. Data and automatization exist not to kill creativity — it is here to help you use your creativity wisely. Data and creativity working together can do a lot. Sure, it’s quite difficult to measure the creativity level as it’s such a subjective criterion. But the inability to measure it in some clear categories doesn’t mean it is not working.
As creativity is of such importance, it’s wise to follow the most recent creative trends to set up the most converting and engaging mobile gaming ads. So, what are the most vivid trends in game advertising?
Creative Trends For Mobile Gaming Ads
1. Automatization and AI
As we mentioned, AI today plays an important role in marketing. It can help in advertising as well.
Let’s imagine you need creative ads for every product you have in your catalog. If you have 10 products, it’s not a problem. But what if you have hundreds of items? Here AI can get you covered.
In the gaming industry, you can use it if you need to create hundreds of creatives for social media ads. It’s a fast and easy way to create game ads without spending a fortune.
Slon Media offers its clients the opportunity to create hundreds of ad videos in almost no time. The team creates a template for the video and then the AI replaces the names of products or any other information needed to be changed. So, a client gets a lot of AI-generated videos developed in a very short period of time. Creativity and AI together can make your ad campaign really rock!
2. Show me your gameplay
One of the trends working for any game genre is showing the gameplay of the product itself. Usually, videos featuring gameplay between players or the messages about the app itself perform well.
It’s a great idea to show a newly added feature to the ads to attract new users or re-engage the existing ones. Also, you can intrigue the players if you show only a part of a game and keep another part secret. Players like to decide how the game will be going and think that they rule the world (even if it’s a game world).
3. Newsreel
We live in an era of news. Why not use it in your gaming ads? Think about creating video ads showing the newsworthiness of the game based on real or fake news coverage.
This format will grab more attention as it stands out from thousands of gaming video ads on the market.
4. Playable ads
The studies show that playable ads are the most effective ad format. It’s a nice way to engage players as users like to play games and you offer them to play with your brand. Playable ads give a try-before-you-buy experience to your players.
Such type of game advertising allows developers to analyze the number of users’ taps, how long players engage, or if they are choosing one object over the other.
But keep in mind that you need time and resources to create a playable ad.
5. Real winner testimonials
Dopamine is a strong motivator to act. Thus, when users see that they can win and experience the sweetness of victory they are more motivated to go on and to play more. You can show either winning gameplay or how a person plays and emotionally wins.
Emotions of your real players can boost the interest of your audience.
6. App explainers
It’s the most evident way to tell about your game. Create videos telling how the game works with players, how they can win the rewards and how they are enjoying the game.
Such app explainers will help you to make the player experience as simple and straightforward as possible.
7. Collaboration with influencers
It’s said that 63% of users trust influencers more than brand messages. And that’s the reason why you need to think about collaborating with them.
Make an ad campaign with influencers popular in your region to promote your game. They have an audience that is loyal to their messages and is likely to convert in your real players. Moreover, you can use the influencers’ videos in your ads when setting up an ad campaign on Facebook or making cross-promo advertising.
8. Don’t forget about testing
Here is one more reasonable point for you: don’t forget about ad testing. You can create several videos, but only testing them on your real audience will show true results. Today, most on ad platforms allow A/B tests. For example, you can run A/B tests on Facebook to see what creatives convert and engage better. After testing, you’re able to change variables, such as audience or placement, or creative itself, to make your ad videos perform better in future campaigns. A/B testing helps you compare several options and choose the best one to reach your business goals.
Bottom line
Never forget that being creative makes you stand out on the ad market. However, some valuable data you get from the ad platforms and insights from testing will make you even stronger.
If you’re looking for some inspiration, visit SLON Media website. Also, we’re always happy to help you create striking video ads for your marvelous mobile game. Let’s chat - hi@slonmedia.com
