Why your content sucks — Why nobody reads your stories

You are asking yourself why your stories are not getting the attention they earned? Your bounce rate is extremely high? Your visiting times are desperately low? Maybe your content sucks!


One Word of Advice

Ever wondered why everybody in your social filter bubble likes cat pictures, funny but meaningless YouTube clips and sad stories?

The answer is simple: All these stories go viral because they are emotional.

And that’s why your content sucks and why nobody reads your stories. Because your content lacks of emotions. The stories you are telling don’t mean anything to your readers because they are emotionally cold, actually icecold.

3 Easy Steps

I don’t want to bother you with a long how-to or an introduction into successful (digital) storytelling. If you want to go deep, get Simon Sinek’s book “Start with Why”.

However, here are 3 easy steps that should work for you (to turn your icecold content into a spicy hot piece of content):

  1. Figure out which emotion(s) your readers want to experience.
  2. Dig up a hero that has to overcome some obstacle(s) which incorporate these emotion(s).
  3. Add some magic. Seriously, show how your hero gets to the emotion(s) your readers strive for.

Emotional 1x1

If you feel overwhelmed by the word “emotion”, here are some examples for emotions you could use in your stories:

  • Love
  • Sadness
  • Optimism
  • Surprise
  • Aggressiveness
  • Joy
  • Ecstasy

Or take a serious look at Wikipedia’s article.

Make Your Stories Emotional Again

If you want to make your stories emotional, you have to put in some emotional work. Don’t write super SEO-optimized texts and never think of using machine-generated content. Write with your heart and keep your (content marketing) goals in mind. Sounds easy, right?

(Actually I think this Medium article is a really bad example for a emotional piece of content.)