After the Sale Project
What is the objective?
After you have the sale, what you do next is the difference between a single transaction and having a customer for life.
Why is this important?
The way you onboard your customer and the first 100 days sets expectations, clarifies needs and wants, and welcomes your customer into your fold. Are they your customers or your fans, your tribe, your posse, your people, your BOSCers, your little monsters, your Avioners or anything other than users, consumers or buyers? You want them to identify with each other and to see themselves as better for being part of your business. You want them to wear your colours, to fly your flag, to share their enthusiasm.
What do you need to know to do this?
You will have a very good idea of what is important to your people through your discovery dance and this is where you begin to build that experience. You know what is important to you in your business, and this is where you can set those expectations.
The Project
The first 100 days is your opportunity to begin and deepen your relationship. In this project we take apart your customer’s needs and wants to plot the best way for you to deliver those. We examine other businesses that do a great job and that do a lousy job of this to find the best practices that will work for you.
How will you you know you have succeeded with this project?
Your customer’s journey will be smooth and they will become increasingly happy to work with you.
What is important to carry on to the next projects?
This first 100 days project is how you bring your people into your business and is an important part of the complete journey.
Every week I post the next Project. You are welcome to work on it here, ask questions in the comments, answer questions in the comments and let us know how you are doing.
For more resources, deeper discussion, personal, robust support and to get the Project Guides join the online Small Business Academy . Registration is open now.
