Stories 1 Project
What is the objective?
You will revisit stories in Stage 6. For now, collect those first stories from your first customers.
Why is this important?
Your best ‘marketing’ is telling the stories of your best customers. Telling the great results they got from working with you.
What do you need to know to do this?
You need customers, and good ones. Please don’t tell the stories of customers you don’t particularly like or who are not great customers for you.
The Project
How do you like to ‘tell’ stories? Written words, speaking, pictures?
Where do you like to tell stories? At this stage, focus where you are hanging out online already. Tell the stories of the customers you like,. Or at least the parts of the work you liked with customers who maybe turned out to be not a great fit.
Be prepared to interact with people. It’s better to be on a couple of places that you like rather than try to spread yourself too thin.
How will you you know you have succeeded with this project?
New customers will reach out to you telling you they heard about you from one of the stories you told.
What is important to carry on to the next projects?
The stories that worked well.
Every week I post the next Project. You are welcome to work on it here, ask questions in the comments, answer questions in the comments and let us know how you are doing.
For more resources, deeper discussion, personal, robust support and to get the Project Guides join the online Small Business Academy . Registration is open several times a year. Find out when the next registration opens and get the book “6 Stages to Starting and Growing Your Business” here.
