Stories 1 Project
“Look at me!” “Listen to me!” “See what I can do!” is the message most marketers use. What your customers want to know, is the results they will get. In other words, all about them. Tell the stories of the results your best customers got to give people a clear idea of what results they will get.
What is the objective?
You will revisit stories in Stage 6. For now, collect those first stories from your first customers and share them.
Why is this important?
Your best ‘marketing’ is telling the stories of your best customers. Telling the great results they got from working with you.
What do you need to know to do this?
You need customers, and good ones. Please don’t tell the stories of customers you don’t particularly like or who are not great customers for you. You will attract more of the same kinds of customers, so make it your best ones.
The Project
How do you like to ‘tell’ stories? Written words, speaking, pictures?
Where do you like to tell stories? At this stage, focus where you are hanging out online already. Tell the stories of the customers you like.
Be prepared to interact with people. Social media is a conversation, not a blast. It’s better to be on a couple of places that you like rather than try to spread yourself too thin.
How will you you know you have succeeded with this project?
New customers will reach out to you telling you they heard about you from one of the stories you told.
What is important to carry on to the next projects?
The stories that worked well.
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