The Hottest Trends for Small Businesses in the Food and Beverages Industry
The world of food and beverages is constantly evolving. This is a great opportunity for small food businesses, since they’re much more flexible than big chains and can react faster and easier to changing trends.
However, keeping up with the trends provides a challenge as well, since you constantly have to be on the lookout to spot and get on top of what’s coming. Don’t worry, we’ll give you a hand with that. Here are the hottest 2018 trends in the food and beverages industry.
Plant-based Foods and Beverages
Plants like soy, algae or lentils have been used for decades as meat alternatives. Nowadays, foodies are looking for other types of plant-based food, like desserts, cheese, and much more.
Health-conscious consumers with little time on their hands seek plant-based convenience foods, like whole grain pasta enhanced with supergreens, or granola bars containing a daily serving of vegetables.
Producing or cooking with these products will attract many consumers to your small business.
Consumers are becoming aware of the waste produced by the food and beverages industry, and they don’t like what they see. As a result, root-to-stem cooking (where the entire fruit or vegetable is used for the meal, including parts that are usually thrown away) is on the rise, as well as chips baked from fruit pulp (a leftover from juice production), and basically anything else that reduces food waste.
Additionally, consumers’ preference for fair trade goods is growing. This is true for packaged food as well; labels that contain information about the origins of the product tend to catch the eye of shoppers and help seal the deal.
Currently, sugar is among the top five enemies in gastronomy.
Foods and beverages made with alternative sweeteners like beet, monk fruit, date syrup, or even stevia are becoming more popular with health-conscious consumers.
These plant-based sweeteners have few or no calories, a lower glycemic index (meaning they’ll raise blood-sugar levels slowly and steadily), and their production leaves a smaller ecological footprint. Get on top of this trend, use alternative sweeteners to expand your business’ customer base.
Ingredients that are beneficial for the consumer’s health (for example, powdered supergreens, mushrooms, or collagen-rich additives) are making their way into traditional packaged foods like chocolates, snacks, and even coffee.
Combining a delicious treat with health-boosting ingredients is a sure way to attract consumers. Include super ingredients into your meals and make sure your customers know about it.
True foodies are always looking for new, exotic treats.
Nowadays, the appreciation for Filipino cuisine is on the rise, and less celebrated Persian, Syrian, Lebanese, or Moroccan dishes are becoming increasingly popular in the US.
Thanks to global commerce, importing these foods to the US is easier than ever. The only drawback for small businesses is global payments. Paying your overseas business partner via traditional wire transfers is costly, unsafe, and riddled with uncertainties.
Instead, try Veem.
Veem allows you to send and request global payments with just a click. You can track all your transactions on your personal dashboard, and save money, since Veem charges no wire fees and offers competitive foreign exchange rates.
Sign up for a free Veem account and get on top of the hottest small business trends.
This content was originally published on the Veem blog. Check it out for more information and exclusive articles.