How Facebook Can Help Your Small Business

Our world revolves around cellphones and computers. Whether you’re a child or a CEO, most of what you see or hear is digital.

Facebook has gone from being the innovative pioneer of a newly-discovered field, to another face in the digital crowd.

Yet the social media platform offers far more than Candy Crush and photos, especially for small business owners.

Here’s how Facebook can help small businesses reach new limits.

Audience

If television and radio aren’t “dead,” they’re certainly on life support.

Social media has taken the reigns, leading businesses to advertise on these platforms if they want to survive another quarter.

Facebook offers users unlimited interaction to the 1.45 billion people that visit the platform on a daily basis.

This means you can read news around the clock and talk to a relative that lives across the world.

And, more importantly for small business owners, it means you can sell to more than a billion individuals across the planet.

Information

You can never have enough data.

Unless you’re standing by your door with a clipboard, it’s likely that you’re missing out on some important information.

Facebook analytics allows small business owners to see how many people visit their page, how long they stay, how they engage, and their demographics.

This can guide your marketing, pricing, advertising and other strategies.

Did we mention that Facebook is free to use?

Omni-Channel Marketing

This isn’t a buzzword, it’s a new way of life.

Omni-channel marketing is when your business can be found and interacted with on multiple channels.

Think Starbucks, with their website and mobile app.

Ever since Facebook purchased Instagram for a cool billion dollars, it’s been far easier to connect the two platforms.

Rather than manually uploading posts on both Instagram and Facebook, you can have them automatically published on both platforms, making your life a little easier.

If you’re using Facebook for your small business, add Instagram to the mix.

Case closed.

The moral of the story is this: small business owners should be using all the tools at their disposal.

If you don’t have a team of marketers like Apple or Microsoft does, then you have to work with what you have.

Use social media platforms like Facebook to interact with your audience.

And if you don’t have the accountants that larger corporations have, use Veem to take your payments to the next level.

Veem is built for small business owners that are sick of spending valuable time and money on ancient bank wires.

With real-time tracking and payment optimization, Veem ensures your money is kept safe and secure from sender to receiver.

Try Veem today for payments that keep you growing.

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