Gen Z: Newcomers to the Entrepreneurial Scene

Born after 1996, the “new” post-millennial generation now numbers 61 million Americans. These young people have grown up fast as the oldest members are now entering college and even the workforce. Deeply committed to financial stability, independence, and very entrepreneurial, Gen Z plans on building their future from the ground up in their own way.

By ten years old, 21% of Gen Zers already have their own savings account. After watching their parents work through the Great Recession and later witnessing the student loan debt crisis, it’s no surprise that Gen Z has grown up with a natural aversion to accumulating debt. Among them, 70% of Gen Zers believe that student debt will make it harder to save for the future. In addition to working their way through college, 41% of current middle and high schoolers say they plan to start their own business.

From part-time jobs, to freelancing, to entrepreneurship, Gen Z can already see the value in working for themselves and are willing to do what it takes to build successful careers. Take a look at the infographic for a deeper look into the minds and attitudes of Gen Z enterpreneurs, where they are learning from, and how we can help them succeed.