Optimizing Online Reputation With AI

Brian Wallace
Small Business Forum

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Artificial intelligence has no problem keeping up with humanity. Actually, AI has found a niche in customer service, and by 2020, 25% of customer service interactions will be powered by AI. Along these lines, a brand’s online reputation is essential in attracting and maintaining loyal customers, as well as generating profit. This is because reviews influence consumers’ opinions on what they are purchasing. While a good reputation matters, many brands struggle to find time or software to manage their online reputation. Intertwining AI with your customer service needs is the perfect remedy to this issue.

There are several tasks in which artificial intelligence can perform at better than humans. For example, AI has systemic methods to autonomously find all relevant information from social media and review sites, provide personalized insights and advertisements based on data trends and consumer sentiment, and more. This is beneficial information to a business owner as 50% of brands don’t manage their online reputation due to lack of time, and 44% don’t due to a lack of software.

Ultimately, reviews influence the consumers’ mindset and opinion on a product. Almost half say, “a reputable business needs at least a 4-star rating.” Even further, reviews change your rank in the format of search results, making you business. Keep reading underneath this text to gain a better grasp of how artificial intelligence can help you optimize your online business reputation.

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Brian Wallace
Small Business Forum

Founder of NowSourcing. Contributor to Hackernoon, Google Small Business Advisor, Podcaster, infographics expert.