Taking Your Content Strategy to the Next Level Using Long-Form Content
While you may have heard that people have short attention spans these days and that short-form content is the way forward when it comes to sending a message, this doesn’t mean that long-form content isn’t dead, and in fact, it can be incredibly beneficial in so many ways. Today, we’ll show you how.
Why is Long-Form Content Important?
There are two main reasons why long-form content should be such an important part of your content strategy. Let’s explore both;
Higher Ranking Content
Many studies have shown that long-form content always ranks higher in the search engines, and for some reasons. Firstly, the content is more valuable to readers because it’s more specialized and goes into detail.
This then helps users spend more time on your website, is more shareable, and more opportunities for keywords and backlinks. All in all, this boosts your SERP and SEO rankings.
A Better User Experience
Hand in hand with the consideration above, users looking for an answer finding your long-form content are more likely to find it, rather than a short, 300-word piece that simply skims over the idea. The longer the content, the more information, and value you can provide, the better you’ll look in terms of authority.
7 Tips for Creating Long-Form Content
If you’re looking to implement long-form content into your own marketing strategy, here are the seven top tips you need to know to ensure you’re making the most of this opportunity.
#1 — Choose a Suitable Topic
Before writing long-form content, you need to make sure you’re choosing a topic that you can actually cover genuinely in a long-form structure. For this, think about the goals of what you want to achieve with your long-form content, and then pick accordingly.
#2 — Write for Design
“One of the biggest problems with long-form content is keeping people engaged with what you have to say, which means you need to include images, infographics and format your content in a way that’s easy and not overwhelming to read,” shares Ben Turner, a professional writer and editor for State of Writing and Elite Assignment Help.
Therefore, you need to make sure you’re writing in a way that accommodates this style of writing and allows you to bring your content to life easily.
#3 — Aim for Evergreen Topics
While writing about trending subjects can be great for short-form content because trends come and go, when writing long-form content, due to the effect it takes to produce, you’ll want to make sure you’re aiming for evergreen topics that are relevant now and in the future.
#4 — Include Shareable Content
One of the best things about long-form content is the fact you can include shareable content that can help boost the overall shareability and reach of the content itself. You could do this in the form of writing and highlighting quotes, and make sure the formatting allows for this.
#5 — Use Online Tools
While you may not be the best writer in the world, that doesn’t mean you can’t create professional and captivating content that gets results. There are plenty of online tools that can help you. Here’s a few to get you started.
My Writing Way / SimpleGrad — These two websites are full of online copywriting guides to help you create formatted content that’s readable and valuable.
Paper Fellows — As recommended by UK Top Writers, this is an online editing tool to help you make sure your content is perfect for uploading.
Academadvisor — This is an online grammar checker to make sure your grammar is perfect!
BoomEssays / Essayroo — Use these two content formatting tools to ensure your long-form content is perfectly structured!
Via Writing — This is a professional proofreading tool to help make sure your content is free from errors and mistakes.
Big Assignments / Essay Service — Use these services to help generate SEO keywords, headlines and subheadings to make your content pop!
#6 — Make Sure You Include Visuals!
It’s absolutely vital you make sure you include high-quality images and visuals in your content because you don’t want to overwhelm your readers with walls of text. Break your content up into sections with headings and then include relevant images to draw them in and help further your message, while ensuring the content remains engaging.
There are plenty of options you can use when choosing your imagery, including photos, graphs, infographics, and even photographs of any people you’re talking about!
#7 — Think About Promotion
Granted, creating highly detailed long-form content is going to take a lot more work than short-form content or throw away pieces, which is why you need to think about how you’re going to promote your content.
Don’t just post and hope for the best; have a plan on how and where you’re going to promote. Think social media, backlinks, guest posts, and highlighting the content in your email lists.
Chloe Bennet is a content editor Academic Writing Service and OXEssays websites. She writes blog posts and work on conversion. Also, Chloe is a tutor at AustralianHelp service.
