The Business of Going Hyperlocal

With so many large corporations employing less than ideal standards for manufacturing, wages, working conditions, and even questionable political alignments, consumers find it challenging to trust the people they give their business to. When looking to purchase a product, most Americans will consider the company’s values before putting money down. In fact, 87% of consumers buy based on values, and 76% of consumers will boycott based on values.

For smart businesses that employ corporate sponsorship practices, 80% of them are satisfied by the results. These companies sponsor charity events, like Little League games or charity picnics, donate to 5k runs, and even sponsor they own events when possible. Between 2016 and 2017, companies who used event marketing saw on average a decrease in leads, but but 14% increase in sales, proving to be an effective method for sorting out the window-shoppers instead reaching the right consumers.

What kind of impacts does your business have on the local community? Make your marketing budget dollars count by using them to give back to the community and put a face to your company’s name. Take a look at this infographic from Zipsprout for more on going hyper-local, types of corporate sponsorship, and how it can make your business grow alongside its local community.