The World Is Indeed Flat
Perspective of Online Marketing and SEO Services
The traditional media market in India and Brazil are well known for the whacky designs and strategies. Indian market adverts tend to be influenced by Bollywood stunts and music, which is very effective for the target audience. What to do when we are targeting an audience which is online? Having a presence on through numerous web pages and social media networks is just not enough.
Taking the design aspect into perspective, there has been a growth from complex & heavy designs to simple & plain designs. Unlike fashion of clothes which is highly local or regional, the fashion on the web changes globally. It has no boundaries, no industry leaders, and not dependent on the weather, the web-fashion changes with what suites the users of the web, thus you can imply that it is highly crowd-sourced. In the present, the designers began paying attention to white-space. Most recently the flat design trend is aiming to account for highly refined displays that embellish faulty edges and corners. Social Media Networks are influencing the way web designers are approaching their work. The reason we discuss about design when discussing online marketing, is because lately, users just discard what they do not like visually.
Thus when companies are shifting from Traditional Media to Online Media, the SEO companies in India have to cater to the taste of its target audience. They have to modify their SEO services such that they can cater to the marketing needs as well as the liking of its viewers. There are a lot of methods to add the masala into the online marketing tactics that have been prevalent on the internet. They also have to consider that the audience is not limited to geographies like the traditional media, but everyone can see everything over the internet. SEO services thus have to be tailored to all the limitations and yet add a buzz on the internet in order to attract the targets.
Search Engine Optimization or SEO services are part of online marketing strategies and deals with how your target audience will find you on the internet. This should be on the top of the list of any marketing team, as we move from Desktops to Laptops, Tabs to Google Glasses, one of the most important factor which is not changing is that everybody uses search engines to find the what they want & need. You need to be visible to your audience and your audience should easily be able to find you.
Google is the focus of all the SEO services as 67% of users use Google as the first choice for searches. This is further supported by one of the most popular web browsers being developed by Google, The Chrome. Major online marketing companies commit the mistake of not involving other search engines which even though are not the majority but still can pull up a lot of customers.
Lately, a lot of marketing efforts are being done by the E-Commerce Stores cropping up all-over the nation. With Amazon and Flipkart ruling the scenario we could say that Online Shopping has come of age, and the growth which it is promising within a few years of start of services is tremendous. It is attracting investors from all over the globe to invest in the present online marketing structure as well as e-commerce portals itself.
In such conditions the SEO services are bound to benefit from the bounty. By riding on this foreign investment (Amazon) as well as Investment from within (2200 Cr buyout of Myntra) in the market, it can get a good stronghold on international markets and compete globally. This is very much possible as Thomas Friedman has written, “The World is Flat”, everybody can connect with everybody else. SEO and Web Branding has a lot to gain from the same.
Lastly, keep up with the latest trend, and in Marketing Going Viral is the Next Big Thing. Here is a video for you to enjoy..
