Bridging the Gap Between Business and Consumer

What small businesses can learn from Gap’s legendary mistake

Four of Gap’s logos throughout the years.
Gap’s logos throughout the years. But, there’s one missing…

On October 6, 2010, clothing company Gap unveiled a new corporate logo. It was ill-received by critics, customers, and designers, leading the company to invite the public to propose alternate designs. A new wave of negative comments followed, harshly criticizing Gap for its intent to…




Our goal is to help owners and marketers of small business amplify their message and make sound judgement. Topics include marketing, ecommerce, social media and policies.

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Pamela Hazelton

Pamela Hazelton

Avid writer, marketer & business consultant. // Reward yourself a little every day. 🆆🅾🆁🅺 + 🅻🅸🅵🅴 🅱🅰🅻🅰🅽🅲🅴

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