Do One Thing Well List Winter 2021
Some products, some services, some experiences are just right. It’s hard to know how to make them simpler, more beautiful or more useful. They bring together innovation, tradition, and great design, to make something that is truly special.
This list was put together to celebrate those who decide to ‘Do One Thing Well’, which it turns out is a rare thing. For us, it takes 75 different processes to make a pair of our jeans. And we only have to be world class at 75 of them. Eek.
Ffern. Small batch, organic, English perfume blended four times per year.
Voylok. Sustainable footwear for nature and her lovers.
Virgil Abloh. Nike. Icons. Deep insights into engineering ingenuity.
The Power of Chōwa. The Japanese philosophy of finding balance, even when things seem to go in the wrong direction.
After Dark. Photography by Liam Wong. Moments of isolation, from London to Tokyo, Seoul to Hong Kong.
Portrait of an Artist. Polaroids by Hugo Huerta Marin. Celebrating women who have irrevocably shaped their respective creative industries.
DO Lectures Wales 2022. Welcome back to the farm.
SXSW. Proving that the most unexpected discoveries happen when diverse topics and people come together.
Saidaiji Eyo Hadaka Matsuri. Japan’s Naked Man Festival. A raucous festival all about luck and happiness.
Starlink. High-speed, low-latency broadband engineered by SpaceX.
Anaori Kakugama. It takes a month to carve out this minimalistic cube from a single block of carbon graphite. Nothing is left to chance.
Vollebak. Using science and imagination to create products no-one thought possible.
Nike SNKRS. Your ultimate sneaker source.
Quobus by Marc Newson. Holds books and objects, but also has an identity and looks good.
Höfats. You and your best friends gathered around a crackling fire. Is there anything better than that?
10. Magazines & Journals
Sirene. The Ocean Outside. The Ocean Inside.
INQUE. Documenting what is going to be an era-defining decade, it will run no advertising, have no web version, and only ever publish 10 issues.
11. Sport & Fitness
MAAP. Riding apparel that just makes the ride better.
12. Food & Drink
Minor Figures. The oat milk that has a focus on creative culture and how those within it work best.
Nàdar Vodka. Climate positive. Harnessing the power of both nature and science to create this world first vodka spirit.
Ocelot Femme. From beans grown organically by women cocoa farmers in Eastern Congo, the world’s first female cocoa cooperative.
Réflexion. Accommodation that reflects the calming beauty of the nature that surrounds it.
Nuuk. Travel to the first sustainable capital in the world.
Isfjord Radio. Solitude far from civilization, with no road connection.
Quetzalcoatl’s Nest. The fantasy land Airbnb rental with its own park that includes botanical gardens, lakes, and even a cave of minerals.
Bertie’s Whisky Bar. Nothing at The Fife Arms is to be expected.
Grand Stark. Embodies and evolves the independent spirit of the Pacific Northwest.
The Goodtime Hotel. Pharrell Williams’ Hotel in Miami Beach channels a reimagined art deco aesthetic.
14. Made in Wales
M-SParc. Together we grow and inspire.
Lord Cycles. Made to Measure Steel. Nothing is rushed here and only a handful of frames are made every year.
Wild Trails Wales. Discover the magic of mountain sunrises, coastal sunsets and quiet nature in the most beautiful parts of Wales.
Deyah. The rising Welsh rapper forging her own path.
You made it to the bottom. Phew.
Same time, next year?
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