DO ONE THING WELL — SUMMER 2018

Summer 2018

Hiut Denim Co
A Small Giant
11 min readMay 30, 2018

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Some products, some services, some experiences are just right. It’s hard to know how to make them simpler, more beautiful or more useful. They bring together innovation, tradition, and a little design, to make something that is just right.

This list was put together by Hiut Denim Co. to celebrate those who decide to ‘Do One Thing Well’, which it turns out is a pretty hard thing to achieve. It takes us 75 different processes to make a pair of our jeans. And we only have to be world class at 75 of them.

From choosing the finest Japanese selvedge denim to perfecting the cut to signing each hand crafted pair. Yup, if you want to do one thing well, the only thing that matters is everything.

0, Geek

Anki Cozmo - A Robot With A Mind Of His Own

2, Below The Ankle

Nike - The React

3, Events

EXIT

Phew.

You made it all the way down. Thank you for your time. Hope it was worth it.

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Hiut Denim Co
A Small Giant

Our town is making jeans again. Founders: @DavidHieatt & @ClareHieatt Do one thing well.