An agency leader’s perspective

Lucy Mann
Small Spark Theory®
2 min readMay 7, 2021
Andrew Southcott | Captivate Group

Small Spark Theory® Episode 52: Andrew Southcott

It’s always a good day when someone gets in touch to pitch a podcast episode idea. Even better when that someone is a client.

Andrew Southcott is Managing Director at creative agency group Captivate. Andrew hired me last year to work with Captivate’s new business talent, a move that came as part of a wider initiative to bring in external expertise for advice, support or training on a range of themes across the business.

For me, this is a dream engagement. Mentoring up and coming new business talent is one of the most rewarding parts of my job, but I was interested to explore Andrew’s leadership approach — a growth mindset clearly focussed on development, improvement, and well…. marginal gains!

In this episode Andrew talks us through his experiences of the last year and how a range of experts and outsourced resource are adding value across the business. It’s a fascinating listen, jam packed with great insights and advice.

Breaking with convention, instead of a book recommendation, check out the YouTube channel Ashville Aggregates — for a example of entrepreneurship in action.

Ashville Aggregates | YouTube

Also a big shout out to the fellow consultants, experts and previous podcast guests also mentioned in this episode: Tim Williams, Tom Kinnaird, Robin Bonn, Felix Velarde, Rachel Raphael, Sally Henderson, Blair Enns, Julia Howe, Tina Fegent and David Meikle.

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Lucy Mann
Small Spark Theory®

New business planning & mentoring for creative & digital agencies. @DBAHQ Expert Advisor, creator of Small Spark Theory® podcast www.smallsparktheory.com