Expressing agency difference

Roland Gurney | Treacle Copywriters

Small Spark Theory® Episode 36: Roland Gurney

For marketers, brand positioning, proposition, messaging and tone of voice are no less fundamental than a visual identity. However, as we’ve discussed here before, for agencies — largely SMEs and often without dedicated marketing resource — finding the time to achieve clarity here, let alone implement change, is a challenge.

Back in episode 6 of Small Spark Theory, we talked about maximising agency websites and touched on positioning copy and about us pages. We dug deeper into agency positioning the following year when we talked to David C. Baker in episode 13. There’s so much more to say about messaging so I was very happy to stumble across the Treacle Copywriters blog(thank you LinkedIn) full of no-nonsense advice for agencies.

In this episode I talk to Treacle founder Roland Gurney about the common messaging pitfalls and the opportunities for agencies to express their difference.

Roland has a wealth of experience with agencies of all disciplines helping them gain clarity and confidence in their messaging. Grab a cuppa and a notebook, there are plenty of tips here to get you fired up for the new year.

We’re giving away a copy of Roland’s recommended read: Cashvertising by Drew E. Whitman. Listen in to find out how to win.

A big thank you to all of our listeners for the continued support. After 3 years and 36 episodes we still have plenty to talk about. If you have any topics you’d like us to cover, please drop me a line at or if you’d like to leave us a review, please head to iTunes.




A podcast exploring the small changes agencies can make to their new business and marketing processes to achieve business growth. No silver bullets. Just a marginal gains approach to performance improvement. Online courses are now available at the Small Spark Theory Institute.

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Lucy Mann

Lucy Mann

New business planning & mentoring for creative & digital agencies. @DBAHQ Expert Advisor, creator of Small Spark Theory® podcast

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