Making a success of new business hiring
Small Spark Theory® Episode 38: Dave Corlett
I’ve spent a lot of time recently thinking about small agencies, typically, those with headcount of up to 10/12 and/or annual revenues under £1m.
It’s worth pointing out that this band of agencies makes up an increasing large proportion of the UK landscape. But regardless of their specialism, at this size, effective new business resourcing is a common challenge. Whether the goal is steady growth or revenue maintenance, often the numbers simply don’t warrant a dedicated new business recruit and good external lead generation resource can be out of reach.
It was this thinking that prompted the launch of the New Business and Marketing Bootcamp — designed specifically to provide leaders and founders of this type of agency with the tools to create effective new business and marketing plans and take control of the process.
But what about when you break through that threshold and are ready to hire your first in-house new business talent? Our industry is littered with war stories of new business hires that that were at best ineffective and at worst, damaging to the agency brand. And for new business folk, there can be wildly unrealistic expectations to manage.
So how to get the balance right? For this episode I chatted to Dave Corlett from Workbrands. Having spent 12 years in new business development roles, Dave shares his insights on making new business roles stick, the importance of collaboration, communication and how to stay competitive.
If you are running an agency and considering your first new business hire or starting out on your new business career — this is the episode for you!
Listen in to find out how to win a copy of Dave’s recommended read: Ogilvy on Advertising in the Digital Age.
Details of the New Business & Marketing Bootcamp and mentoring programmes for in-house new business managers can be found at www.smallsparktheory.com
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