Social Media for Agency Growth

Small Spark Theory® Episode Fifteen: Red Setter

Anyone who has been to one of my talks, listened to Small Spark Theory or worked with me on increasing new business and client development performance will know my feelings on LinkedIn by now. I stand by my well-worn edict “if you do nothing else, get to grips with LinkedIn” and will continue to do so, until such time as the platform implodes, or is superseded.

But what about the rest of the social media maze? Making the connection between social channels and new business results is troublesome for many and even when we think we should get involved, it’s easy to then lose momentum and enthusiasm.

Late last year the team at PR & new business agency Red Setter examined the social media presence of 200 agencies and interviewed 50 agency leaders and a range of experts to understand the barriers, benefits and secrets to winning at social media.

I invited Red Setter founders Alex and Claire Blyth into the Pod to find out about the results of their study, and get some top tips for our listeners.

You can download their report, the Guide to Agency Growth through Social Media here.

As always we have a competition! We’re giving away a copy of Alex’s recommended read, The Elements of Style by Strunk & White. Listen in to find out how to win.

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