The Day Supandi Became My WhatsApp Marketing Mentor
I practically grew up with a Supandi comic tucked under my arm. Those hilarious strips were my escape, and the simpleton Supandi was my unlikely hero. Fast forward a couple of decades, and I’m the one neck-deep in marketing strategies, funnels, and analytics. Or at least, I thought I was.
Turns out, my childhood friend Supandi has more to teach me — especially when it comes to the wild world of WhatsApp marketing.
Lesson 1: Cut the Waffle
Remember how Supandi would take things literally? “Bring me a cold drink” might lead to a glass full of ice cubes. As marketers, we get lost in a similar trap — jargon, buzzwords, overcomplicated messaging. WhatsApp is about clear, punchy communication. Channel your inner Supandi and ask, “Would a 10-year-old understand this?”
Lesson 2: A Little Laughter Goes a Long Way
WhatsApp is personal. It’s where we chat with friends and family. Injecting a bit of Supandi-esque silliness helps your brand break through the noise. Think funny GIFs, quirky memes…Heck, [example of a brand using humor well on WhatsApp — insert a real-world case study you find].
Lesson 3: Shock and Awe (The Supandi Way)
Forget predictable sales pitches. Supandi thrived on the unexpected. Maybe it’s a hilarious product reveal in a way no one saw coming, or a contest with an absurdly funny prize. Think outside the box — just make sure it’s still relevant to your audience.
Lesson 4: Supandi Was All About Connection
At the end of the day, the best Supandi strips weren’t just about the gags — they showed heart. WhatsApp marketing isn’t just broadcasting, it’s conversation. Focus on genuine interactions, be responsive, show you care about more than just closing the deal.
Confession Time
I’ll admit, I came to WhatsApp marketing with all my fancy “best practices” ready to go. Supandi reminded me that sometimes, the most effective strategies are the simplest. There’s still complexity to master, sure, but at its core, maybe it’s more about being human than being a marketing machine.
So, what about you?
Are you overthinking your WhatsApp approach? Could a little Supandi-inspired shake-up do wonders? Let me know in the comments!
