Tips to steal your Competitor’s Customers

1). Twitter: On Twitter, you can find out who is tweeting about your competitor. Here you need to look for anyone who may have a question or is upset. If they have a question, you should answer it. This will help with your brand awareness and will generate more customers for us.

Another thing you need to do is create a list on Twitter. Within this list, you need to follow the most active users that your competitor is engaging with. Then you need to monitor what those people are tweeting and provide a helping hand by answering their questions.

You can then start using similar hash tags in your tweets to appeal to their followers.

You need to analyze the days and hours they tweet, so that you can start tweeting during those times to also appeal to the same followers.

2) LinkedIn: You need to look at the profile of your competitor and see who they are connected to. You can follow their activities, new connections and contact them through email or LinkedIn messages and guide them about your services.

3) Facebook: When analyzing Facebook Page, look for fans who are actively engaged on the page. You can use Social Lead Freak, a tool that allows you to find out who is active on your competitor’s Facebook Page. You simply enter your competitors Facebook Page and you get all the Facebook user ID’s of all active members on that page! When you have that info, you set up a Facebook advertising campaign and target this brand new list you have of competitor’s qualified engaged users.

4) Stealing Their Content: The first thing you’ll want to do is locate their blog, this is where their “content” that you want to base future posts of your own on. You can use 2 different methods in order to use their content:

Infographics

Simple enough, turn their content into an infographic or add an infographic within the content to make it more engaging to a reader.

Add Video Content

Making videos is another great way to get your content both out there and to make it highly engaging. Make everything short, sweet and well-presented.

5) Blogger: Search the people who write about your competitor on their blog and contact them to write about your website also.

7) Search Engine & PPC: Google is still the #1 source of traffic on the web. You need to rank better than your competitor on organic as well as PPC campaigns for almost every keywords.

8) Backlink: You need to retrieve all of the backlinks for each URL of your competitor. After retrieving the links you need to open each link in our browser and see how they got their link on that page.

Sometimes it might be a blog comment, so you just need to post your own comment.
Sometimes it’s a forum post so you just need to register and get involved in the discussion.
Sometimes it will be a guest post and you will have to send an email to submit your own guest post.

9) Quora: Search people who are talking about your competitor, follow them upvote their answers. You need to wait a week and see who follows you back. By virtue of them following you back, they have self-identified that they might be interested in trying our service.

10) Better customer support: Always Offer better customer support than your competitor. Think of ways that your company can offer better customer support than that clients received from your competitor.

Source: https://www.linkedin.com/pulse/tips-steal-your-competitors-customers-nandini-sharma?trk=prof-post