Making the Connection
In the modern world, we are confronted with so many digital interactions and noise that it means sometimes engagement loses its core principle: to interact with the target audience on their terms.
In doing so correctly, brands are able to establish a genuine connection with their audiences, which is more likely to result in customer loyalty.
Mobile, above all, arguably offers the most opportunities to satisfy this connectedness — a desire shared by both brands and consumers. The mobile revolution means valuable content and information is at our fingertips, anywhere and anytime. So, to be truly valuable, marketers must seek a valid and worthwhile “live” connection with people.
Making The Connection
Visibility in a person’s digital life — even two-way interactions with them — does not necessarily mean you have built this connection. This is because time is an ever-decreasing and highly valuable commodity, stolen by the next piece of diverting, digital content. The Holy Grail for advertisers is to make a REAL TIME emotional connection with an audience.
Essentially, a connection can only be truly created when a person is ready to receive it — which, coupled with the emotional aspect, is why Profilo™ technology is going to become a vital route for brands to engage with their customers.
Profilo™ is among the most effective tools to engage audiences, allowing audience engagement before and after an event, avoiding being disruptive, Profilo™ helps brands harness such opportunities and continue conversations for months after an initial event, helping to generate leads and drive further business to brands.
The arrival of the Internet of Things (IOT) together with Profilo’s™ unique insight into consumers preferences will become a marketer’s dream. The result is a deeper relationship with consumers as brands will be able to reward relevance, in addition to traditional rewards for purchasing and brand engagement.
Profilo’s™ one of a kind design, leverages information, helping brands to develop and enhance products and services which will be key to improve and maintain customer’s brand loyalty. In the foreseeable future, when consumer will have an average of 26 Internet-enabled devices, whether in their home, at work, in the car, on their body or even in their body, engaging and rewarding them based on real-time behavior and context will be the market norm.
The vertical at the forefront of helping consumers achieve goals are in the retail, health and wellness, entertainment and banking and insurance industries, but many more will enter this trend very soon.
