Specialized Content’s Role in Mobile and Digital Marketing

The world has gone mobile. With thousands of smartphones and connected devices, people expect to find what they are looking for in a matter of seconds — and they usually do.

Whether it is the latest viral video, instant entertainment, a helpful article on harvesting tomatoes, or the perfect pair of shoes to match a new outfit, it is critically important to get the right information in front of the right person at the right time.

Small screens and short attention spans demand effective marketing. The average Consumer Attention Span is only EIGHT SECONDS. So not only do you need to get their attention in the first place, you need to keep it and tell them everything they need to know in eight seconds or less.

In the fast-paced world of consumer attention, people do not take the time to stop and read. They need to absorb your message as if through osmosis, extending as little effort as possible. When every millisecond counts, you need to think critically about the effectiveness of the message you are sending.

People only retain about 10% to 20% of the information they read. So being focused and relevant is a must, Profilo™ does exactly that, it delivers focused messages based on filters already established by the customer, therefore its 90% engagement rate is one of the best in the industry, since there is no distractions of any kind.

When you use both visuals and audio, your customers can see and hear your message and will remember about 70%,

Whether it is a headline or branding message or call-to-action, Profilo’s™ combination of an impactful image and the right message becomes the must-have formula for effective marketing in this ever changing digital world.

Through Profilo’s™ assertiveness and exclusive filtering technology brands will regain the capability of earning their customers trust and authority, customers will hang on every word the brand has to say, whether it is a 140-character tweet or a 20-page ebook.

Profilo™ helps brands success by building true value into their content.