‘From Foodstamps to Six Figures’ — A GenM Success Story
Jodi-Kay Edwards knows what it’s like to struggle. As a child, she moved from Kingston, Jamaica to the United States. Her family didn’t have much and they had to work hard to have a better life in a new country. Rather than let these challenges hold her back, Jodi-Kay used it to fuel her entrepreneurial spirit and motivate her to succeed.
After finding her footing as an influencer and blogger, Jodi-Kay gained an interest in personal development and began to realize how passionate she was about the subject. She wanted to teach others how they could also find success as a small business owner and started making the transition from influencer to business coach.
In no time, Jodi-Kay’s calendar was booked full with clients. However, she quickly realized that there was only so much she could do on her own — it was time to scale. That’s where GenM came in.
“GenM gave me the chance to take a step back, breathe, and use that time to become the entrepreneur I was striving to be.”
With a background in human resources, Jodi-Kay found that the process of selecting and onboarding an apprentice came naturally and she was able to find an apprentice that she clicked with in no time.
“It was seamless. Within a few days I found someone. The whole process is so easy”
From there, she got to work getting her apprentices to help out with everything ranging from social media management, content creation, and market research just to name a few. Jodi-Kay says that once she feels confident her apprentices have adopted her brand’s voice, they get full rein to get creative with managing her web presence on their own.
“I really feel like I can trust my apprentices.”
Because she could now have someone owning these channels fully, she was able to create a level of consistency that she simply couldn’t have done without GenM. Since then, she was able to see her followings grow steadily with her podcast audience growing as much as 800%.
Business growth aside, Jodi-Kay found that one of the most satisfying parts of the experience was being able to nurture and mentor her apprentices and help guide them towards hitting their career goals.
At the same time as she was using GenM for apprenticeships, she also signed up for the referral program and began reaching out organically through social media to people she thought could use the extra help. She was also able to use her blog and social media presence to share her affiliate link and has since gained free lifetime access to GenM through the program. She says that, “entrepreneurs know what they need help with, they just don’t have the time,” and that GenM is the perfect solution for anyone looking for an extra set of hands.
“GenM sells itself so I really don’t have to.”
With her sights set on the future, Jodi-Kay is now looking to use GenM to promote her mastermind program through email marketing and Facebook ads.
