How Brands Are Using User Generated Content to Drive Sales — And How You Can Too

Ryan Byrne
Jun 6 · 6 min read

How to Use UGC

@BMW

Encourage Authenticity

@airbnb

Build trust

Drive Purchases

Zenni Optical

How to Foster UGC

https://www.instagram.com/p/ByVLq0cnd5i/

Start a hashtag

Give early access

Tested

Reward your top contributors

https://www.instagram.com/p/BbhpyLTh2NM/

Create incentives

Be authentic yourself

Key Takeaways


Smart Marketing for the Lean Startup

All skill levels welcomed — levelling up is encouraged!

Ryan Byrne

Written by

Overly-caffeinated film and #CDNPoli junkie. Send me your Instant Pot recipes. Marketer @ GenM.co

Smart Marketing for the Lean Startup

All skill levels welcomed — levelling up is encouraged!