The most popular business tools for small businesses and entrepreneurs — by the numbers.

Ryan Byrne
Smart Marketing for the Lean Startup
3 min readAug 15, 2019

At GenM, we’re all about making business owner’s lives easier. Whether it’s saving them time by pairing them with a marketing apprentice to offload some of their digital marketing day-to-day, or by saving them money by helping them hit their growth goals.

But we wanted to take things a step further and build partnerships with companies who provide tools that are our members are already using. From there, we could add value to our product by offering discounts on these tools for our member base. But before we could do anything, we first had to figure out what partnerships were worth persuing and what tools our users were already taking advantage of. So, we polled our userbase and now, in this week’s edition of Smart Marketing for the Lean Startup, we’re sharing that data with you.

Accounting & Creative Tools
CRMs and Customer Service Tools
E-Commerce Solutions & Email Marketing Tools
Premium Social Media & Project Management/Collaboration Tools

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