9 out of 10 gym goers quit after just 3 months, but why?

January is the busiest month for gyms worldwide, and with new year’s resolutions present, 12% of all gym members join in this month. 14% of the UK population are members of a gym. That is close to 10 million people. Gyms will lose half of all new members after only 6 months, and a staggering 90% of new members will quit after only 3 months. One study shows that 18–34 year olds hold the majority of gym memberships, and a recent survey shows that a combination of lack of confidence, and lack of ambition, are the 2 leading factors for people quitting the gym.