7 Best Tools To Track Your Hashtags On Social Media
This is a guest post written by Alleli Aspili.
In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.
Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use.
RiteTag
If you want to find the perfect hashtag for your campaign, use RiteTag. It provides actionable engagement analytics on hashtags and gives you tips to improve an update in progress before you send it out through its social media optimization check-up. Its browser extension allows you to schedule updates with your optimized hashtags wherever you are.
Hashtagify
With Hashtagify, you will be able to find the best hashtags for your needs by having access to 46,363,710 (and counting) Twitter hashtags based on different metrics. What’s great about it is that it helps you understand how closely different hashtags are linked to each other and enables you to identify who the top influencers are.
RebelMouse
RebelMouse is a social enterprise CMS that helps brands create and curate original content that grow audiences, increase engagement and build loyal and lasting communities. It’s best if you’re running a campaign on multiple platforms. It allows you to fetch hashtag conversations and features Google Analytics, social sharing, RSS feeds, content moderation and a custom domain feature that lets you embed RebelMouse to your website.
Tagboard
Tagboard allows users to search, select, and display relevant text, video and image posts around a hashtag from Facebook, Twitter, Instagram, Google+ and Vine. It further allows you to select specific posts to feature on your website, in a TV broadcast or on large displays.
Talkwalker
If you’re looking to do more in-depth analysis rather than just track hashtags, Talkwalker is the one to use. It provides fast and efficient social media reporting using high-quality proprietary data for more accurate social media listening, including emotions, key influencers and a variety of demographic data. It lets you benchmark your brand against competitors too.
Trendsmap
Use Trendsmap if you want to get a bird’s eye view of what the world is talking about. You can zoom in and out of the map and instantly see the most popular hashtags in every country in the world. This is great if you wish to understand how certain hashtags are being used globally.
Twitter Binder
Twitter Binder is a tool used specifically for Twitter allows you to analyze, classify, report and share your hashtags on Twitter. You simply have to enter a hashtag and the platform will provide you with a report of actual tweets, retweets, conversation, associated images and links related to your hashtag.
Conclusion
Managing hashtags is an important task in managing and maintaining social media campaigns. Using these tools will help you determine what works and what doesn’t so that you can develop better campaigns that will generate more business for your brand.
Guest Post Written By Alleli Aspili
I am Alleli, a Senior Specialist for Business Development in Infinit Outsourcing, Inc. (Infinit-O), an ISO-certified BPO company that caters inbound call center, finance and accounting and healthcare outsourcing to SMEs. Responsible for maintaining Infinit-O (http://www.infinit-o.com/), Infinit Contact, Infinit Healthcare, Infinit Datum and Infinit Accounting online brand and content.
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Originally published at smartwebsitemarketing.com on July 14, 2015.
