5 Rules for Crafting Loglines That Sell

Writing the perfect logline is a meticulous pursuit. Equal parts creative inspiration and fastidious editing, the logline, along with the title, poster and trailer, is one of the four key marketing elements of your film. Your logline is both sizzle and steak, so you better make sure it whets the appetite of your intended audience.

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Your first stop for indie film marketing and publicity news, analysis, and strategy from the team at Smarthouse Creative.

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J. Brad Wilke

J. Brad Wilke

@teamsmarthouse co-founder // @portlandfilm artistic director // Wonderstream founder // screenwriter & producer

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