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How to fill a room on a bad weekend

You can pack the room even if your fans are out of town.

Find people who have a reason to party

Get to know the local crowd.


What’s going on this weekend? Be the guide

Engage with the community


Your band’s friends

Ask for referrals

Get press




Strategies for success in the new music business

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23rd Hour

On the 23rd Hour, two perfect strangers shared a magical moment writing a song. Here we write about music, creative businesses, the Bay Area scene, wine & more.