Gusto: Sales Email Campaign
Company: Gusto
Day 0
Subject: thoughts on Gusto?
Message:
Hi {!first_name},
I know these sales emails can be a little awkward so here’s a picture of our company dog, Finnley, standing on a desk to break the ice:
Now that we’re old friends, if you had to give your current payroll provider a score between 1 and 10 what would it be?
If you didn’t just yell “10!” at your monitor, here are two very simple, very good reasons why we should have a quick conversation about moving {!company}’s payroll to Gusto:
Things move faster on Gusto. Running payroll takes anywhere between 36 seconds and 10 minutes.
I promise to include another picture of Finnley in my next email.
Looking forward to filling up your inbox with pics of this cute dog,
-Jane
—
Jane Collins
Market Development | Gusto
Book Me!
Gusto
noun | (guhs-toh)
great enjoyment, energy, and enthusiasm
ex: Jane hikes the Blue Ridge Mountains #WithGusto
Day 3
Subject: Re: thoughts on Gusto?
Message:
Hi {!first_name},
Any thoughts on that?
-Jane
P.S. Finnley brought in a friend to work today and I just had to share:
—
Jane Collins
Market Development | Gusto
Book Me!
Gusto
noun | (guhs-toh)
great enjoyment, energy, and enthusiasm
ex: Jane hikes the Blue Ridge Mountains #WithGusto
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