About Downtown and Digital

Small businesses are the heart of main streets around the world. They provide color and a reason to visit the downtown area for both tourists and locals.

At a time when consumers are looking for a more personalized experience, main street offers a tremendous opportunity to engage deeply with customers. Retailers can take advantage of simple approaches to implementing the right technologies which will link them to their customers, forging richer connections.

This publication explores ideas for innovation in downtown areas around the world. We offer thoughts on creating a main street experience that visitors love; new mobile technologies that deliver delight to consumers’ hands; and ways that main streets can present inviting experiences in their communities, showcasing their history and culture.

About Inceodia

Inceodia is a boutique consulting firm, founded by Kristann Orton, a thought leader in design thinking, customer experience and innovation processes. Hailing from the beautiful small town of Bainbridge Island (near Seattle) Kristann is passionate about helping downtown retailers gain competitive advantages to flourish in today’s digital world.