5 Biggest Fake News on Social Media for Press Officers

1) Every social network is the same and does not need special content
Each social media has its own specificity, and is used for different purposes.
For instance: Facebook has to be a mirror of your company, a place where you can post multimedia (videos, photos…) that reflect the identity of your brand. As opposed to Twitter, which is more of a day-to-day media. It will allow you to keep your followers and customers up to date on the life of the company.
In the end, a part of the job of a press officer will be to keep in mind the role of each social media in order to find more what they are looking for.
2) Silence is the best answer to criticism
This is probably the worst advice you could give to a press officer. When looking for information about your brand, journalists will immediately check your social media accounts. If they see criticism or many unanswered publications, it will inevitably tarnish your reputation.
3) News roundups are focused on the written press
It is no surprise to many of you today, but some press officers still have not realized that social media is one of the main key sources of success. Some of the most important influencers work mainly on the internet, which is why it is crucial to keep an eye out on what is said on the web. So they will have to do a press book focused on what is said on social media.
4) Public relations and advertising are the same thing
Those two are getting often mixed up. It is true that the work of a press officer can sometimes include things such as advertising, but it is also so much more than that.
Keep in mind that advertising is something that is bought by the company, whereas the work of a press officer is something that cannot be bought as they have to build a good relationship with the press in order to obtain the best media coverage that they can have.
5) Press officer is a woman’s job
This might be the most ridiculous idea that people have about the job. According to the last statistics that were given by the ONISEP, 33% of the press officers in France are men. It might not be a majority, but for a job that is considered kept by women, it is a huge part. As an example, the agency “media conseil presse” in Grenoble counts a majority of men.

