A day in the shoes of a Press Officer

Have you ever asked yourself what a press officer is or what they do? If you are reading this, the answer is probably yes.

Press officers are shadow people and yet are essential to enlighten companies in the vast ocean of media and social networks where one can easily drown.

In order to remedy that injustice, here is a day in the shoes of a press officer:

⌚7:30 a.m. — Bell rings. You wake up, and your first impulse is to grab your phone and check your Twitter to see what happened during the night. The radio plays as you take a shower. You channel surf anxiously on the TV between two bites of bread. Time for work!

⌚9 : 00 a.m. —Arriving at your desk, you pour yourself a cup of coffee and open your laptop. As usual, you read your email. You open your Muck Rack account to observe journalists’ activity. After that, you spend most of the morning scanning the newspapers to collect any information you could find about your company to stay updated.

⌚10: 24 a.m. — Twitter alert. You answer a post and publish a new one. This reminds you you have not yet scanned Facebook, Instagram, LinkedIn… Yes, social networks are now a big deal in your job, so you drink one more coffee to give yourself courage and you start the review.

⌚12: 00 a.m. — Your report is ready for the boss. He will now know exactly what has been said in the media world about his company.

⌚2 : 00 p.m. — Quick check on media again. You are headed to the communication team meeting. Communication is key to harmony.

⌚3 : 15 p.m. — You have many press releases to write and a few media calls to make. Oh, and you must not forget to publish the new promotional video on every social network. You will not have time for a donut break this afternoon, what a day!

⌚6: 00 p.m. — Work is over you can go back home and relax. (Unless some crisis happens tonight!)

Did you enjoy the experience? That’s more or less how a press officer spends a typical day of work, even though everyday is a different adventure.

SMC5 — Press Officer

You always wanted to know all about the Press Officer job ? This Medium is for you ! From the description of activities to myths and tools, we explored the job and it’s relations with social medias. #SocialMediaCampus2018 #SMC5

SciencesCom Groupe 5

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SMC5 — Press Officer

You always wanted to know all about the Press Officer job ? This Medium is for you ! From the description of activities to myths and tools, we explored the job and it’s relations with social medias. #SocialMediaCampus2018 #SMC5

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