Become Your Own Press Officer

Any company that wants to promote its image and brand name would be interested to get extensive media coverage. For large offices it is much easier — they have bigger budgets and more opportunities, and may already have connections with journalists and big media corporations. However, nowadays startups are gaining popularity. These are usually small teams with minimal available funds. Hiring a good professional press officer, who will be in charge of being in contact with the media, is an unattainable luxury for many small scale businesses, although their necessity to have media coverage is still strong. If that is the case for you and your firm — don’t lose hope! Despite the fact that the job is quite hard and demanding you still have a chance to let people find out about you and your production or services — and social media may be your best solution!

Undoubtedly, it is too early to totally give up on the impact of traditional media, nevertheless social media have certain benefits that can help developing companies make a claim about themselves. One of the most important advantages of social media is the speed and efficiency of communication between people. Another convenience of social media is that they are ubiquitous — 2.46 billion people use different social media platforms. Moreover, maintaining interesting social media page with inspirational and unusual content can attract journalists’ attention and get you coverage in magazines and newspapers for free.

No matter what your target audience is, if you want to to boost your company’s visibility, start with signing up for social media platforms where your target audience can possibly be present. Stay tuned. We will be back with a starter pack for press officers-to-be!

SMC5 — Press Officer

You always wanted to know all about the Press Officer job ? This Medium is for you ! From the description of activities to myths and tools, we explored the job and it’s relations with social medias. #SocialMediaCampus2018 #SMC5

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SMC5 — Press Officer

You always wanted to know all about the Press Officer job ? This Medium is for you ! From the description of activities to myths and tools, we explored the job and it’s relations with social medias. #SocialMediaCampus2018 #SMC5

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