Challenge Yourself

A press officer is in charge of contact between journalists and companies and his aim is to give the public a positive opinion about the brand, right? But what happens when things go wrong….

We all know Tesla — we often hear about their new inventions and breakthroughs (actually, people rarely appreciate the merits of press officers and the difficulties they go through to get a coverage in big media sources). However, the company and its PR department went through both ups and downs.

In 2016 Tesla presented Model S vehicle’s autopilot feature. It was intended to navigate the car for drivers while in a highway situations and it caused a massive interest. Unfortunately, what followed were the car accidents that involved the car. Mass media were full of headlines and articles that could have been fatal for the company.

Tesla owner in Florida was killed when his Model S was apparently unable to distinguish between a white truck ahead of it and the clear sky in the distance. This caused the vehicle to slam into the back of the truck and kill its owner.

Let’s not forget about the effect of social media. People were shocked with such news and started sharing it. These kind of stories do usually get wider attention. Social media is a big challenge for press officers as nowadays they need to react extremely fast, they do not have time to prepare well balanced press releases as in the past.

So now, if you at least begin to think about choosing a career as a press officer, we advise you to imagine how would you feel and react in that situation. Do you think you would be able to react properly, on time and be able to help to improve the image of the brand you are representing?

SMC5 — Press Officer

You always wanted to know all about the Press Officer job ? This Medium is for you ! From the description of activities to myths and tools, we explored the job and it’s relations with social medias. #SocialMediaCampus2018 #SMC5

SciencesCom Groupe 5

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SMC5 — Press Officer

You always wanted to know all about the Press Officer job ? This Medium is for you ! From the description of activities to myths and tools, we explored the job and it’s relations with social medias. #SocialMediaCampus2018 #SMC5

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