Mediamorph acquired by TV Time, merging TV & film analytics with content distribution

Sophie Day
Oct 17 · 3 min read

Smedvig Capital are delighted to announce that Mediamorph has been acquired by TV Time, a leading TV and film tracking insights platform.

Mediamorph, the B2B enterprise SaaS business, has created a Content Value Management (CVM) cloud platform that powers the largest entertainment companies in the world including Disney, Warner Brothers and Sony. The acquisition will fuel the growth of both Mediamorph and TV Time and drive increased customer value through data-driven solutions.

TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators. TV Time’s first-party audience data and machine learning engines offer unique value to these companies by helping them better understand their audiences and enabling them to make more strategic decisions related to marketing, programming, packaging and licensing their content.

Mediamorph’s Content Value Management platform powers more than two-thirds of all global digital transactional revenue for the film and television industries. Mediamorph tracks and accounts for more than two trillion TVOD, SVOD and AVOD global transactions annually across more than 1,200 platforms and manages over 20 million content avails across providers and distributors. Founded in 2008, the New York-based company orchestrates and optimises the digital businesses of more than 50 of the biggest media and entertainment companies including all major Hollywood studios, top broadcasters and the largest global operators in the world.

MD at Smedvig Capital, Rob Toms, commented:
“Smedvig Capital is delighted to have supported the team at Mediamorph as their products and services have become a key part of the digital media infrastructure. The combination with TV Time will enable a range of new services relevant both to content owners and distributors.”

CEO of Mediamorph, Rob Gardos, commented:
“Mediamorph’s CVM platform delivers speed, flexibility and cost-effective options enabling the largest media companies to better distribute, acquire and monetise their content. This becomes even more powerful when you combine TV Time’s analytics and AI capabilities. The combination of Mediamorph and TV Time will not only help our customers increase revenues, but will also enable a better user experience, personalisation and customer engagement not previously available to the marketplace.”

CEO of TV Time, Richard Rosenblatt, commented:
“Together our companies offer unparalleled global scale combined with unique data capabilities, to maximise revenue opportunities for our clients across thousands of platforms in more than 150 countries. With this acquisition we will accelerate our growth and invest in Mediamorph’s CVM platform to build features that provide a competitive advantage to our clients in this increasingly fragmented content market.”

The growth of OTT platforms has transformed consumer video consumption. There is a growing and unprecedented volume of content with a number of new streaming services launching in the coming year. As a result, the monetisation of content has become increasingly complex as the global marketplace becomes more competitive and fragmented.

The combination of TV Time’s consumer insights with Mediamorph’s content management system enables a new kind of informed decision making for content buyers and sellers. The insights created from the joining of the two companies will enable clients to distribute their content more efficiently around the world resulting in increased revenue for their content.

As part of the acquisition, the combined companies will operate under the name Whip Media Group and have offices in New York City, Los Angeles, London, Amsterdam, and Paris.

Smedvig Capital

London based, VC firm. We are passionate about finding and supporting the best Series A and Series B stage tech enabled businesses. We pride ourselves on developing a deep understanding of the sectors we invest in. We work with ambitious teams to build great businesses.

Sophie Day

Written by

Marketing & Founder Network @Smedvig Capital

Smedvig Capital

London based, VC firm. We are passionate about finding and supporting the best Series A and Series B stage tech enabled businesses. We pride ourselves on developing a deep understanding of the sectors we invest in. We work with ambitious teams to build great businesses.

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