Smedvig Capital
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Smedvig Capital

Smedvig Capital lead £6M Series A investment into video personalisation platform Spirable

Spirable, the next generation of personalised video marketing automation, today announced it has closed a £6M Series A investment round led by Smedvig Capital. Existing backers Frontline Ventures, Downing Ventures, and 24 Haymarket also followed-on.

The new funding will accelerate Spirable’s geographical expansion and product development, to meet the growing demand for more efficient and automated personalised video creation at scale. Spirable is poised to revolutionise marketing away from a mass approach and towards highly targeted and relevant video content.

Since launch, Spirable has created and distributed over 100m personalised videos, in over 50 countries, for some of the world’s largest brands including Johnson & Johnson, Domino’s and Vodafone. The platform automatically creates and optimises uniquely tailored video ads across social, CRM, messenger and display channels, using data such as location, pricing and weather to dynamically change the content people see, in real-time. This saves brands and agencies a significant amount of time and resources. By delivering more contextually relevant content that resonates and drives action throughout the customer journey, the platform significantly increases marketing performance and ROI.

Vodafone used the Spirable platform to execute an award-winning campaign that saw sales of their own-brand devices increase by 100% and drove up to a 50% increase in ad performance. Spirable enabled Vodafone’s team to dynamically create thousands of personalised videos, using data such as weather and location to drive people to their local store or online. The platform is now used to increase efficiency and drive performance across 5 markets.

Vodafone Global Brand & Media Director, Sara Martins de Oliveira, commented: “The Spirable platform has transformed how we create video content. Automating a previously manual process and allowing us to scale in a way that was once impossible. The data-driven personalisation element means we are now connecting with our audience in more meaningful ways, resulting in better performing campaigns and an uplift in sales.”

Co-founder & CEO Ger O’Meara commented: “Our vision is a future where a brand’s videos are actually useful to people. Where the ads that you see are as relevant and authentic as your friends’ content. We’ve built the Spirable platform from the ground-up to achieve this by bringing creative, data and smart technology together.”

Principal at Smedvig Capital, Joe Knowles, commented: “Spirable is a critical enabler of personalised video advertising, one of the major trends in video advertising today. Every marketer wants to use video in a more personalised way. But so far, slow and expensive content creation has been a barrier to mass adoption. Spirable’s Software as a Service removes this barrier and makes real time, automated video personalisation at scale a reality. Having tracked the business for over a year, we are excited to work with Ger, Dave and the high-quality team they are building at Spirable.”

Spirable started its journey operating out of the Innovation Hub of one of its first institutional investors — retail and consumer sector specialist, True. Since then Spirable has continued on its trajectory to become the gold standard in dynamic video and has been a Facebook Marketing Partner for over 2 years. This funding will enable Spirable to accelerate the global footprint of its customer services and sales organisations, to meet the needs of the world’s global brands.



London based VC helping fast-growing businesses across the UK, Nordics & Netherlands scale since 1996. Leading Series A/B rounds, we’re a flexible source of capital supporting and accelerating ambition with a long-term view, often backing companies over multiple rounds to exit.

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Sophie Day

Sophie Day

Marketing & Founder Network @Smedvig Capital