Workshop - SaaS Metrics 2.0: going deeper than LTV:CAC

What: Many investors (including us) have written extensively about the importance of two metrics of unit economics: CAC Payback Period and LTV:CAC. Whilst these are still the ‘North Star’ that companies should aim for, at Series A there are usually too many moving parts to put meaningful numbers on these metrics. In this workshop Joe Knowles, Principal at Smedvig, will explore more practical metrics that founders can focus on at Series A that will lead them towards solid top line unit economics as their business matures. It would seem remiss not to mention COVID-19, so we will discuss how the crisis is likely to impact investor priorities when it comes to unit economics.

When:

Friday 12th June, 2–3pm

How do I participate?

Zoom link here

ID: 83611637424, Password: NzG7dtENSm

We look forward to seeing you there!