SMG Technologies Teams Up with Randwick Rugby, closing Baseline Deal

SMG Technologies
SMG Technologies
Published in
2 min readMay 25, 2016

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BRISBANE, 25th MAY 2016 — SMG Technologies Ltd (SMG) has announced Randwick District Rugby Union Club (Randwick Rugby) as the latest customer to come on board its Baseline product.

Signing up this month, Randwick Rugby chose Baseline, the first and only product worldwide to offer semi-elite clubs and teams the opportunity to tap into the technology engine used by elite professionals, at an accessible price point.

Nick Ryan, Director of Rugby at Randwick Rugby said that with a strong start to the 2016 season, the Club was looking for a way to maintain momentum and power-up its performance.

“SMG Technologies has extensive experience and a strong heritage in high performance analytics via its SportsMed Elite platform. We were impressed with the offer that SMG brought to us and wanted a piece of it right away. For us, Baseline will give us a way to consolidate important medical details for player welfare, communicate better with all staff and players, and give us improved coaching tools via video analysis and sharing.”

Over 150 staff and athletes at Randwick Rugby will have access to the Baseline product. From an athlete perspective, this means maximising visibility around patterns of athlete performance, with the ultimate goal of keeping them performing at their optimum. For coaches, it means improved ways of tackling the demands of team management, whilst providing a predictive model to protect athletes from potential injury.

Player welfare is at the heart of the Baseline system, monitoring all facets including mental, physical and technical performance, injury management and team/club logistics. This supports coaching staff in getting the most out of their athletes, whilst encouraging athletes to strive for continuous improvement.

“Baseline is perfect for semi-elite teams like Randwick Rugby, where a player’s time and concentration is divided between their own performance, families, full time jobs and other commitments. In other words, their full focus isn’t on their performance and overall wellness. Because Baseline is backed by a predictive analytics engine, it’s effectively taken care of for them, meaning reduced injury and improved performance,” said Zane Hall, CEO, SMG Technologies.

“Randwick Rugby has always been right up there as a top union team and with Baseline’s backing, I’m confident that, the Club will go from strength to strength.”

Baseline is the only affordable product on the market worldwide to offer the kind of performance tools and analytics that sporting teams at a grassroots and semi-elite level need in order to perform and run at their optimum.

Further information on Baseline Team can be found here.

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SMG Technologies
SMG Technologies

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