Starting from nothing and building an empire

Efuet Atem
Smiling in Hardships
3 min readFeb 15, 2021

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The trajectory of a similar platform Airbnb

Efuet And. Atem @ Microsoft Experience ’17 Paris

Smile in difficulties, this is the most precious advice that this opus, written by Efuet, gives us. Starting from nothing and building an empire is the dream of many ambitious entrepreneurs. A dream that for most of them is not really fulfilled on the scale they would have imagined.

Entrepreneurship is a fashionable phenomenon, made easier by simplified administrative procedures in recent years. In 2016 Global Entrepreneurship Monitor published a curve of entrepreneurial intentions in Europe, putting France largely in the forefront over the last twenty years. According to INSEE statistics, 25% of businesses fail within the first 2 years, and 49.5% fail within the first 5 years. This failure rate is even higher for start-ups: where we have 80% failures.

The reasons for this failure are numerous.
Some companies are based on unrealistic, non-innovative models, and do not solve a vital enough need to ensure their economic survival. Others, although innovative, unfortunately, do not benefit from enough support and guidance to open doors that would give them access to resources that are unfortunately not predestined for them, due to their social rank, their circle of acquaintances, their origin…

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Efuet Atem
Smiling in Hardships

Passionate about creating value in the society around me, I strive for a greater good for mankind. CEO World like Home & author of Smiling in Hardships.